BENEFITS OF BLOGGING ON YOUR WEBSITE:
- Increase in Search Engine Traffic
- Brand Humanization
- Aid and support your social media initiatives
- Build authority in your industry
- boost conversion rates
- Helps generate inbound links
- Help and Improve rankings for long-tail search queries
- Lead Assistance
- Facilitates valuable discussion
- Allows you to achieve ‘freshness’
Have something to share with the world? Get to your desk and start the ball rolling with a blog!
Blog, puzzled about what it is? Lend me your ears. Derived from ‘weblog’, a blog is a hierarchy of text, images, media objects, and data, arranged chronologically, that can be viewed in an HTML browser. Simply put together, it is a platform which empowers a person to share his/her thoughts, ideas and opinions on a particular subject in form of regularly updated entries (preferably called as blog posts). Basically, any activity done on a blog inclusive of developing, curating, writing and updating a blog is known as blogging and the person who does all this is an avowed blogger. You can blog about anything from food, fashion, travel, technology, spirituality, health, and fitness or any other interest of yours. A blog gives you complete freedom to showcase your skills and interact with the world tête-à- tête.
At once, a blog is not only a platform to express your thoughts but also a medium to touch, motivate and inspire a million lives.
“Blogging isn’t about publishing as much as you can. It’s about
publishing as smart as you can” – John Morrow